Better Home & Finance Holding Company - Class A Common Stock (BETR)

Competitors to Better Home & Finance Holding Company - Class A Common Stock (BETR)

LendingTree, Inc. 

LendingTree operates as an online marketplace that connects consumers with various financial service providers, including mortgage lenders. Like Better Home & Finance, LendingTree focuses on simplifying the borrowing process for home purchases and refinances. Both companies leverage technology to offer competitive rates and improve customer experience, but LendingTree has a broader platform that includes personal loans and credit cards, giving it a more diversified revenue stream, thus maintaining an edge in market presence and customer reach.

Rocket Mortgage (Quicken Loans)

Rocket Mortgage is one of the leading online mortgage lenders in the U.S., providing a fully digital mortgage experience. Better Home & Finance competes with Rocket Mortgage in terms of ease of access to mortgage options and customer service. Rocket Mortgage has a strong brand recognition and significant financial backing, which enables it to offer competitive rates and extensive automated services. This established market position gives Rocket a competitive advantage in consumer trust and operational capabilities.

SoFi Technologies, Inc. 

SoFi offers a range of financial products, including mortgages, personal loans, and investment services. Better Home & Finance targets home financing specifically, while SoFi encompasses a broader range of financial services. SoFi's competitive advantage lies in its comprehensive ecosystem of financial services, which allows it to attract and retain customers through multiple offerings. Additionally, SoFi has made significant investments in branding and marketing, allowing for high visibility among consumers, which poses a challenge for niche players like Better Home & Finance.

United Wholesale Mortgage 

United Wholesale Mortgage (UWM) is a wholesale mortgage lender that provides loans through mortgage brokers. Better Home & Finance, in contrast, operates directly with consumers. Competing primarily on interest rates and service efficiency, UWM has carved a significant market share among brokers, giving it strong appeal and leverage within the broker channel. UWM’s innovative technology and strong relationships with brokers provide it with a competitive advantage over consumer-centric lenders like Better Home & Finance.

Zillow Home Loans 

Zillow Home Loans operates within the real estate and mortgage market, providing services that integrate home search with financing. As a subsidiary of Zillow Group, they leverage the massive user base of their real estate platform to attract mortgage customers. Better Home & Finance competes for the same target audience but lacks the expansive reach that Zillow has with home buyers. This extensive integration of home searching and financing gives Zillow a decisive competitive advantage in terms of user acquisition and market position.