Adobe Systems (ADBE)

Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.

Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless customer experiences across all touchpoints and channels, with advancements in generative and agentic AI.

Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. Engaging B2B decision makers, who influence major technology investments in their organizations, requires interactions that are highly tailored to their industry, persona and stage in the buying journey. By leveraging GenStudio—Adobe’s end-to-end content supply chain solution that optimizes the way marketers and creatives plan, create, manage, activate and measure campaign content—Lumen can scale personalization with AI by dramatically increasing the production of on-brand, contextually relevant content.

Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

Adobe (Nasdaq:ADBE) today reported financial results for its second quarter fiscal year 2025 ended May 30, 2025.

Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell’s portfolio spans audiences and categories where brand and product awareness are paramount. The company is investing in an omnichannel marketing and content strategy (across social media, e-commerce and more) to deepen its engagement with consumers and retail partners, at a moment when the demand for content is skyrocketing. As part of Newell's investment, the company is expanding its use of Adobe’s content supply chain solutions to optimize its process of delivering impactful marketing campaigns—from planning and content creation to activation and measurement.

Today, Adobe (Nasdaq:ADBE) announced it will release its second quarter fiscal year 2025 results after the market closes on Thursday, June 12, 2025, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site.

Adobe (Nasdaq:ADBE) today announced the appointment of Louise Pentland as Chief Legal Officer and Executive Vice President. Pentland will report directly to Chair and CEO Shantanu Narayen and will lead the Legal and Government Relations team responsible for overseeing global legal and policy matters.

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) showcased the new Firefly, the all-in-one app for AI-assisted content ideation, creation and production. Firefly empowers creators to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations across Adobe’s creative apps and seamlessly deliver them into production. Adobe now delivers the most comprehensive creative AI platform in the industry, with its commercially safe family of Firefly models, the choice of partner models including Google Cloud and OpenAI and AI-powered tools deeply integrated into Creative Cloud apps.

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world's largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips.

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) announced all-new capabilities in Adobe Express for editing and generating video footage, transforming static designs and images into expressive animations and quickly creating on-brand, empowering customers to extend the reach and impact of their content. With new features like Clip Maker, Dynamic Animation and Generate Similar, creative professionals can make flat designs pop with lifelike motion and generate commercially safe video for custom background footage. Additional new AI features empower solopreneurs to quickly turn their podcasts into social clips; enable sales professionals to add personalized video messages to client presentations; and provide marketers with easy-to-use tools for creating on-brand content collections that can be shared with their extended teams – all without missing a beat.

The National Football League and Adobe (Nasdaq: ADBE) announced today an expanded global partnership that combines AI, creativity and marketing to deliver a new level of AI-powered fan experiences. Ahead of the 2025 NFL Draft, Adobe is named an official partner of the NFL — a partnership that strengthens the connection fans have with their favorite NFL players and teams through enhanced content and creativity powered by Adobe applications.

Today, Adobe (Nasdaq: ADBE) launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips, and AI-powered Media Intelligence for quickly finding specific clips in terabytes of footage in seconds. With Generative Extend, which is powered by the Firefly Video Model and safe for commercial use, editors can now extend video in 4K and in landscape and vertical orientation – along with audio clips – transforming how they cover gaps in footage. After Effects now offers improved performance and 3D tools, and Frame.io delivers new upgrades for storage, transcription, and expanded support for document formats.

Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This includes activating the capabilities of Adobe Marketing Agent in applications such as Microsoft Teams, Microsoft PowerPoint and Microsoft Word through Microsoft 365 Copilot.

Today at Adobe Summit – the flagship digital experience conference – Publicis Groupe (OTCMKTS:PUBGY) and Adobe (Nasdaq:ADBE) announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis’ capabilities through CoreAI, its AI-powered intelligent system that unifies and activates the group’s proprietary data.

Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) announced a strategic collaboration with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision and at scale. The collaboration combines Adobe's expertise in Customer Experience Orchestration with AWS's advanced cloud services.

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced major updates across Adobe GenStudio, Adobe’s end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences.

Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the skyrocketing demand for personalized content across channels such as social media, e-commerce and mobile.

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced new Adobe Experience Cloud offerings for businesses to deliver customer experiences that are differentiated and highly personalized across every touchpoint. Providing a seamless, unified customer experience is key to driving and building brand loyalty in a competitive environment, but businesses are challenged with disjointed workflows across data, content and customer journeys.

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled a suite of product innovations that drive Customer Experience Orchestration (CXO) in the era of Artificial Intelligence (AI). CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless and connected customer experiences across all touchpoints and channels, with advancements in generative and agentic AI.

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use purpose-built AI agents for optimizing websites, handling repetitive content production tasks such as resizing, refining target audiences, creating and optimizing channel experiments and scaling content and digital media production. Adobe also unveiled Brand Concierge, the first brand-centric agentic app that will represent the evolution of transactional chatbots and web-based agents to richer, brand-centered agent experiences that draw on a company’s unique brand attributes and customer data—creating a brand concierge experience personalized for every customer.

Adobe (Nasdaq:ADBE) today reported financial results for its first quarter fiscal year 2025 ended Feb. 28, 2025, reaffirming its FY2025 targets, and previewed its customer-focused strategy ahead of Adobe’s Investor Meeting next week at Adobe Summit.

Today, Adobe (Nasdaq:ADBE) announced a partnership with The Estée Lauder Companies (NYSE:EL) (ELC) where the company is adopting Adobe Firefly and redefining its process of launching digital marketing campaigns through generative AI. As the parent company to iconic brands such as Clinique, Estée Lauder, Jo Malone London, La Mer, and M•A•C Cosmetics, ELC connects with consumers across roughly 150 countries and territories. With a strong focus on innovation and speed to market, ELC is investing in digital advertising to engage its diverse and unique consumer base. By integrating Firefly across existing Adobe Creative Cloud workflows, ELC will drive efficiency, accelerate campaign execution and empower creative teams to recapture time—and focus on ideating and creating new artistic concepts.

Today, Adobe (Nasdaq:ADBE) announced it will release its first quarter fiscal year 2025 results after the market closes on Wednesday, March 12, 2025, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site.

Today, Adobe (Nasdaq:ADBE) announced that it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year. Photoshop’s iconic image editing and design capabilities, including tools such as layering, masking and the popular Firefly-powered Generative Fill, are now more accessible and intuitive than ever with free and premium offerings and a mobile-friendly design for artists and designers who increasingly do their creative work on the go. The new mobile app is designed from the ground up to welcome a new generation of image and design enthusiasts to the limitless potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers more flexibility with the ability to make edits anywhere, access their work on the go, capture ideas or dive into personal projects – all in the palm of their hands. The next generation of creators, as well as experienced creative professionals who want to make unique digital art on mobile, can now get started with Photoshop faster and easier than ever before.