Vested and Scrunch AI Form Partnership to Expand AI Search and Content Optimization Capabilities for Financial Services Brands
Vested, the leading marketing and communications agency dedicated to financial services, has announced a strategic partnership with Scrunch AI, a pioneering platform that enables businesses to monitor, analyze, and optimize how their brands appear in AI platforms, such as ChatGPT, Perplexity, Meta AI, and more. With millions of people getting advice and recommendations from AI and preferring answers instead of links, this collaboration will help financial brands maintain maximum visibility and authority in the evolving AI-driven search landscape.
Kate Vitasek Shortlisted for 2025 Thinkers50 Breakthrough Idea Award
Kate Vitasek, architect of the Vested® business model, internationally recognized keynote speaker, and author of eight books, has been shortlisted for the 2025 Thinkers50 Breakthrough Idea Award.
Ted Birkhahn Joins Vested as Managing Director
Financial marketing and communications firm Vested has hired Ted Birkhahn as a Managing Director based in New York. As Managing Director, Birkhahn will take on a newly created role for Vested, overseeing the development of a tech-enabled platform that will transform client engagement and service delivery for middle-market financial services companies.
Vested Launches ‘Media Map’ - Real-Time Media Trends Dashboard
Vested, a leading financial marketing and communications consulting firm, has launched the Vested Media Map, a real-time dashboard of trending media topics across core industries. The innovative tool enables users to quickly identify and monitor topics that the media is most interested in, develop key insights, and improve their pitching strategies. The Media Map leverages media matching platform, Qwoted, together with GPT AI, to determine which ideas and commentary are most in demand in the media day-to-day.
Group Vested Launches New Creative Services Platform, Finance Studio
Group Vested, an award-winning global integrated financial services marketing and communications consultancy, is today announcing the launch of Finance Studio, a new online creative studio for financial companies.
Vested Acquires Red Lab Technologies to Improve Digital Capabilities
Vested, an award-winning global integrated financial services communications firm, is today announcing that it has acquired Red Lab Technologies, a leading web design, development and digital marketing firm.
