Pura Vida Miami Announces Strategic Growth Investment from TSG Consumer
Pura Vida Miami (“Pura Vida”), a premium all-day café and lifestyle brand focused on health and wellness, today announced a strategic growth minority investment from TSG Consumer (“TSG”), a leading private equity firm specializing in consumer brands. Co-Founders Omer and Jennifer Horev will retain a majority ownership stake and continue to lead the company as CEO and Chief Brand Officer, respectively.
