Articles from Brand Finance

BlackRock is the world’s most valuable asset management (AM) brand with a value of USD8.3 billion, and PIF is the most valuable and fastest-growing sovereign wealth fund (SWF) brand, according to data from Brand Finance, the world’s leading independent brand valuation consultancy.

TD has retained its position as the most valuable Canadian brand for the third consecutive year, according to the latest Canada 100 2025 report by Brand Finance. Despite a 10% decline in brand value this year to CAD23.4 billion, attributed to lower long-term revenue forecasts, TD continues to demonstrate resilience in a shifting economic landscape. According to Brand Finance research in Canada, TD achieves best-in-class scores for familiarity, consideration, and preference, outperforming all Canadian competitors across key brand funnel metrics.

America’s leading brands are growing faster than the economy, according to Brand Finance, the world’s leading brand valuation consultancy. The total value of the 500 most valuable US brands surged 7.4% to USD 5.79 trillion, outpacing US economic growth of 2.8%.

While North America remains home to some of the world’s most valuable banking brands, growth has slowed to an average of just 3%, lagging behind the global banking sector’s 13% increase in brand value to USD 1.6 trillion, according to the latest Brand Finance Banking 500 2025 report.

Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of second-placed Microsoft (USD461 billion).

The Denver Nuggets lead the charge as the NBA's fastest-growing brand, with a remarkable 122% brand value increase to USD344 million. A new report from Brand Finance, attributes the Nuggets' surge to their on-court successes, higher ticket prices, and more games played.

The Dallas Cowboys continue their reign as the NFL’s most valuable brand, with a brand value of USD2.9 billion, according to a new report by Brand Finance. This growth, driven by increased revenues, higher ticket prices, and a new TV rights deal, solidifies their position as not only the top NFL brand but the most valuable sports brand globally.

BlackRock is crowned the world’s most valuable asset management (AM) brand, with a brand value of just over $7 billion, and PIF is the most valuable sovereign wealth fund (SWF), according to new data from Brand Finance. Robust revenue growth and innovation have fueled BlackRock’s brand value, while PIF leads among SWFs, driven by its investment strategy and trust in its name.

Despite ongoing debates over its application, impact, and business value, new data from the US 500 2024 report by Brand Finance shows that artificial intelligence is already boosting the value of American brands.

Research from leading valuation firm Brand Finance, in association with CSRHub and the International Advertising Association (IAA), indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.