Articles from Bloomreach

Bloomreach, the agentic platform for personalization, today introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences—showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.

Bloomreach, the agentic platform for personalization, and Uniform, the original composable digital experience platform, today announced a turnkey AI solution unveiled at the MACH Alliance's AI Hackathon taking place from October 21-22. Powered by the Open Data Model from MACH Alliance, the solution showcased how composable technology and generative AI can be seamlessly combined, enabling any brand to build conversational experiences that help them retain control of their customer relationships.

Bloomreach, the agentic platform for personalization, today announced a partnership with Databricks, the data and AI company. As part of this partnership, Bloomreach is launching a brand new native integration with Databricks, which will allow marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach without help from IT or engineering teams. This integration removes traditional barriers between data storage and marketing execution, empowering marketers to independently access rich company data.

Bloomreach, the agentic platform for personalization, today announced the company is set to participate in The MACH Alliance’s inaugural AI Hackathon to develop production-ready, AI-first solutions for the composable commerce community. The Hackathon will take place ahead of the MACH X Conference in London on October 21-22.

Bloomreach, the agentic platform for personalization, today announced it has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. For Bloomreach, this recognition highlights the company's innovative approach to delivering personalized experiences across websites, email, and other channels through its Bloomreach Engagement platform.

Bloomreach, the agentic platform for personalization, today announced it has been named to the 2025 Inc. 5000 list, an annual list of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses.

Bloomreach, the agentic platform for personalization, today announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.

Bloomreach, the agentic platform for personalization, today announced it has appointed Ben Brewer as Chief Commercial Officer to further accelerate growth as the company continues to expand its market leadership in AI-powered personalization. Ben will be responsible for leading Bloomreach's commercial operations globally, overseeing revenue and customer success. With extensive experience building scalable revenue engines and driving growth across global SaaS businesses, he will build on the powerful momentum Bloomreach has already seen in 2025 to drive even greater success for the company and its customers.

Bloomreach, the agentic platform for personalization, today announced the return of its annual AI event for marketing and ecommerce: the Edge Summit. Taking place across Miami and London, this year’s Edge Summit will explore the shifting paradigm of customer experience in the age of AI, led by a new agentic reality and advanced conversational possibilities. The one-day event is sponsored by Shopify, and will feature visionary keynotes, exclusive product launches, specialized content tracks for both practitioners and executives, and countless opportunities for conversation and networking among peers.

Bloomreach, the agentic platform for personalization, today announced a new consumer research report, How AI Is Teaching Us To Shop Like Humans Again, which examines AI’s underlying impact on consumer shopping habits and expectations. Comprising data from two surveys, each conducted with more than 1,000 consumers in the United States, the report found that the majority of respondents use some form of AI regularly, and nearly 60% have used it to help them shop online. These interactions are fundamentally changing what consumers expect of online shopping: 93% now consider conversational capabilities important.

Bloomreach, the agentic platform for personalization, today announced a host of features transforming AI-driven personalization and customer engagement across marketing and product discovery. From upending workflows to unlocking conversational search, these features highlight the power of agentic AI already at work today. These capabilities and more will be highlighted at the company’s annual Innovation Fest, an online event streaming May 7 at 11 A.M. EST.

Bloomreach, the agentic platform for personalization, today announced a new research report conducted with EMARKETER, “The Power of Trust and Emotions in Building Customer Loyalty.” Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago, with more than half of the study’s participants agreeing that marketing with an emotional message would resonate more than transactional or financial incentive-based marketing. The lack of trust in a brand is a dealbreaker for most consumers, meaning that today’s marketers must prioritize emotional intelligence and brand experience to build loyalty with modern customers.

Bloomreach, the agentic platform for personalization, today announced new data from its conversational shopping agent, Clarity, highlighting the powerful impact of conversational AI and the new consumer behaviors it is unveiling. Live on a number of ecommerce sites since 2024 and now generally available to all, Clarity is already one of Bloomreach’s fastest growing products. It has powered hundreds of thousands of interactions with shoppers around the world — with early customers like TFG driving double digit increases in revenue per visitor.

Bloomreach, the cutting-edge solution for AI-powered personalization, today announced it has been selected to power personalization across the customer experience for ThirdLove, a female-founded lifestyle brand offering elevated intimate apparel. ThirdLove has been at the forefront of innovation since its inception — championing bras built for bodies and pioneering half-cup sizes. Its partnership with Bloomreach extends that commitment to innovation further across its online shopping experience, personalizing every website visit and customer interaction with Bloomreach’s powerful Loomi AI.

Bloomreach, the cutting-edge solution for AI-powered personalization, today announced findings from a survey that asked more than 1,000 U.S. consumers about shopping in the age of AI. Highlighting the undeniable shift in consumer behavior driven by AI, the survey found the majority of respondents have used ChatGPT, Gemini, or similar AI tools to help them shop online. Further, more than half of respondents have found their search habits becoming more conversational over the past 12 months — a notable change from a historical reliance on keywords.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Leader in the Gartner® Magic Quadrant™ for Personalization Engines. With a deep understanding of today’s consumers combined with the power of Loomi AI and continued innovation, Bloomreach is redefining what it means for marketers to personalize the customer experience.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the expansion of its European operations, growing its presence in Spain and Italy with key new sales and partnership team hires. As Bloomreach continues to increase its global footprint, its expansion in Spain and Italy underscores its commitment to delivering AI-driven personalization for fast-growing brands and the customers they serve — in any country and every language.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the awards for US partners that are driving exceptional results and delivering growth opportunities to all customers. Bloomreach’s partners are central to the company and their commitment to personalizing the ecommerce experience. Bloomreach nominates partners within the company’s ecosystem that went above and beyond in 2024 and made a significant impact. The nominations were based on both quantitative and qualitative data, a combination of customer sentiment and new customer opportunities. The winners of each category will be announced at Bloomreach’s US Partner Kick Off in New York on January 15th, 2025.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced a new set of partner-specific features to accelerate integrations with its next generation of AI search and merchandising platform, Bloomreach Discovery. Through these self-service capabilities, Bloomreach partners will be able to streamline implementations, remove reliance on technical support, and ultimately, strengthen customer engagement.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has joined Pledge 1%, a global movement that inspires, educates, and empowers every entrepreneur, company, and employee to be a force for good. By committing 1% of company time to volunteering efforts and community service, Bloomreach underscores its dedication to enacting positive change in the world of ecommerce.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named to Inc.’s 2024 Best in Business list in the ecommerce category. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries and on society at large.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced results and trends from the 2024 peak holiday shopping season, during which Bloomreach customers noted a 9% increase in Black Friday revenue year-over-year (YoY). While email remained the dominant marketing channel for reaching shoppers, this peak season proved that winning marketing strategies connect personalization across every touchpoint in the shopping experience — as the volume of SMS and mobile notifications increased substantially over 2023.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the successful completion of its renewal of its ISO Certifications, including the recently updated ISO 27001:2022, which ensure organizations meet international standards for products, services, and processes.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced a new set of product features within Bloomreach Discovery designed to help ecommerce companies deliver more personalized, revenue-driving customer experiences in the holiday season and beyond.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been selected to power marketing automation for Motorpoint, the UK’s leading independent retailer of nearly new and used cars. Motorpoint offers customers a unique approach to car buying, combining the convenience and benefits of searching and buying online with an extensive nationwide retail network. Using Bloomreach’s industry-leading omnichannel personalization capabilities, Motorpoint will ensure car buying is both easy and personal — no matter how customers shop.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it was among the select companies invited to participate in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024. In this evaluation, Bloomreach was cited as a Strong Performer.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of SMS marketing with the launch of Rich Communication Services (RCS), allowing brands to deliver richer, more interactive experiences directly within native messaging apps. RCS will enable real-time, two-way conversations that go beyond traditional SMS and bridge the gap between iOS and Android users. Powered by Bloomreach’s proprietary Loomi AI, RCS offers customers a more personalized and meaningful SMS experience, at scale.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has partnered with Planet, a leading provider of integrated payments and software platforms for retailers. Together, the companies will unlock more personalized, AI-powered ecommerce for businesses around the world — offering a composable solution that connects the customer journey across the online and in-store shopping experience.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Visionary in the 2024 Gartner® Magic Quadrant™ Multichannel Marketing Hubs. Fueled by an innate understanding of customers and the speed and scale of Loomi AI, Bloomreach is empowering marketers around the world to bring omnichannel personalization to life.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around new, autonomous Loomi AI capabilities, Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes. This will wholly redefine the role of marketing teams around the world. With the ability to reach wider audiences, with deeper personalization, at a greater scale, marketers will not only unlock new levels of customer engagement — they will become strategic drivers of true business impact.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has earned a 2024 Tech Cares Award from TrustRadius. This fifth annual award celebrates companies that prioritize and value their commitment to impactful Corporate Social Responsibility (CSR). All award nominations were thoroughly vetted by the TrustRadius team, a trusted research and review platform.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the integration of generative AI, using NVIDIA NIM embedding microservices, into its industry-leading search and merchandising platform. This follows its integration of Google Cloud AI earlier this year. With NVIDIA and Google Cloud joining its own proprietary Loomi AI™, Bloomreach has built a cutting-edge search engine for the future of ecommerce.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced Loomi AI, the company’s proprietary AI, has been awarded the “AI Innovation Award” in the 2024 MarTech Breakthrough Awards program. MarTech Breakthrough is a leading market intelligence program that recognizes today’s most innovative companies, technologies, products and services in the field of marketing, ad and sales technology.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has been named to the 2024 Inc. 5000 list, its annual list of the fastest-growing private companies in America. The ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment– independent, entrepreneurial businesses.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the findings from Forrester’s Total Economic Impact™ (TEI) study. TEI is Forrester’s methodology for measuring the comprehensive impact of a company’s investments, technologies, projects and initiatives. Bloomreach commissioned Forrester Consulting to conduct a TEI study which evaluates the financial impact of Bloomreach for its customers. By interviewing four current customers and combining the results into a single composite organization, Forrester found that users of the company’s marketing automation solution, Bloomreach Engagement, experienced immediate benefits in terms of business growth and profitability — including a 251% return on investment (ROI) and $2.3 million in cost savings.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. By enabling impactful, real-time customer interactions across critical channels like email, Bloomreach empowers businesses to reach more customers, with the right content, at the right time — all while sending fewer emails.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the 2024 Edge Summit: a one-day event exploring the intersection of commerce and AI, co-hosted by Google Cloud and NVIDIA. Held in London and New York City, and live streamed digitally around the world, the Edge Summit offers an opportunity for leaders across ecommerce, marketing, and search to learn how to turn the vast potential of AI into actionable strategies.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced seven premium new features for its proprietary Loomi AI. Spanning both marketing automation and search and merchandising, the features enable teams driving ecommerce growth to customize, optimize, and automate personalization across the customer journey. Combined with Loomi AI’s existing capabilities, these premium features will offer users more AI power than ever before — helping them build better online shopping experiences that drive profitable growth.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced multiple new integrations that enable hospitality businesses to personalize guest interactions across marketing channels. These integrations automate the flow of data from certain hospitality software, such as those that manage bookings and reservations, into campaigns built in the Bloomreach Engagement omnichannel marketing automation platform. This offers a seamless way for marketers to enrich customer profiles with a more complete view of the guest experience, empowering them to personalize the customer experience with tailored content and campaigns.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the company will expand their partnership with valantic and commercetools through the launch of the B2B Accelerator. The Accelerator enables B2B brands to seamlessly integrate a composable stack of solutions, including Bloomreach Discovery. With the Accelerator, businesses will reduce time to market, speed time to value and mitigate risks associated with transitioning to composable commerce.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the launch of Loomi Search+, premium AI-powered ecommerce search that maximizes revenue potential from longer search queries. Loomi Search+ is a hybrid search engine that combines Bloomreach’s semantic technology and proprietary data with model intelligence from Google Cloud. It returns precise results and broad recall sets for complex searches, allowing businesses to drive more revenue by ensuring customers’ long or nuanced searches yield the right results. Further enhanced by adjustable controls, Loomi Search+ will unlock an unprecedented new search experience for ecommerce businesses — and their customers — around the world.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced its AI-powered search and merchandising solution, Bloomreach Discovery, has been positioned by Gartner® as a Leader in the Magic Quadrant™ for Commerce Search. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced TrustRadius has recognized Bloomreach Engagement with a 2024 Top Rated Award. Bloomreach won in the Marketing Automation category as well as Content Management, Customer Data, Digital Experience Platforms (DXP), Ecommerce Personalization, Personalization Engines and WebOps. Earning a Top Rated Award signifies that Bloomreach provided excellent customer satisfaction, established credibility, and empowered buyers to make confident technology decisions regardless of their business needs. The TrustRadius awards are solely based on organic reviews and customer sentiment instead of paid placements or analyst opinions.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the launch of Omniconnect, a seamless new way for customers to integrate third-party platform data into Bloomreach Engagement. As data-driven marketers look for new ways to personalize the customer journey, Omniconnect enables them to easily connect valuable data from other platforms — such as customer support ticket data or loyalty program member activities — directly into Bloomreach Engagement. With more robust customer insights fueling their campaigns and less time lost to complex integrations, marketers have the ability to drive greater engagement without sacrificing fast return on investment.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the launch of innovative Bloomreach Discovery features designed to maximize personalization in ecommerce product recommendations. With new visual recommendations, enhanced recommendation algorithms, and a revamped performance dashboard, Bloomreach customers can now further expand AI-driven personalization strategies. Leveraging more opportunities to connect customers with the products they want to buy, businesses will increase revenue-generating potential across the online shopping experience.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has grown its partnership with Google Cloud to further enhance Bloomreach Discovery, AI-powered search and merchandising used by e-commerce businesses around the world. For more than 15 years, Bloomreach has driven quantifiable success for businesses through the unique capabilities of Loomi, its AI built specifically for e-commerce. Now, by enriching Loomi with Google’s Gemini models and Vertex AI platform, a turbocharged Bloomreach Discovery will empower businesses to unlock more powerful product discovery across the online shopping journey.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced the successful completion of its System and Organization Controls 2 Type II audit (SOC 2 Type II) for 2024. This recertification verifies internal security controls and validates their effectiveness over a one-year period. As a part of Bloomreach’s commitment to ensuring the company delivers the highest standard of security for its customers, the company renewed the accreditation covering its trust service principles: Security, Availability, and Confidentiality.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has been named to G2’s 2024 Best Software Awards for best Content Management, Marketing & Advertising, and Commerce Product. As the world’s largest and most trusted software marketplace, G2 is visited by 90 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced support and guidance for marketers adapting to new changes in email sender requirements from Google and Yahoo. Bloomreach has launched a new one-click unsubscribe email feature for Bloomreach Engagement customers, ensuring users can comply with the new Google and Yahoo sender requirements, and has also released additional expert guidance for all marketers navigating these new changes.

Bloomreach, the platform fueling limitless e-commerce personalization, today announced the acquisition of Radiance Commerce, a revolutionary, enterprise-grade conversational commerce platform powered by the latest in generative AI. Using large language models (LLMs), Radiance guides customers on their shopping journey through expertise-based selling, product search, recommendations, and exploration. In joining Bloomreach, the Radiance team brings deep, technical expertise in AI and conversational commerce to further propel Bloomreach’s innovation in AI for e-commerce.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced its AI for e-commerce, Loomi, was named a winner of Business Intelligence Group’s 2024 BIG Innovation Awards. Entries are judged by a panel of notable experts from a range of industries, and recognizes organizations, products, and people that are bringing new ideas to life in innovative ways.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced Bloomreach Discovery will continue to power product discovery for Sonepar, the global world leader in B-to-B distribution of electrical products, solutions, and related services, as the companies renew their existing partnership. With Bloomreach Discovery’s AI-driven search and merchandising capabilities, Sonepar enables customers around the world to find what they want to buy — when, where, and how they want.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced an expanded partnership with Marionnaud, one of Europe’s leading retail perfume specialists. Marionnaud, which currently uses Bloomreach Discovery to power personalized e-commerce search across its French, Italian, and Swiss websites, will now also leverage Bloomreach Discovery across its Central European sites, including those serving the Czech Republic, Romania, Slovakia, and Hungary. With the expansion of Bloomreach’s AI-powered search across even more regions, Marionnaud furthers its commitment to being a digitally-driven brand providing tailored shopping experiences to its customers across Europe.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced their partnership with Spryker, the leading composable commerce platform for sophisticated use cases in B2B Commerce, Enterprise Marketplaces, and Thing Commerce. With the partnership, Bloomreach users will be able to leverage Spryker’s composable, API based functionalities to constantly improve their digital and marketplace experience. From content management and product discovery to customer engagement, Spryker's deep market knowledge will provide Bloomreach business users with the tools and support they need to achieve true personalization and capture revenue.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced results from the 2023 peak holiday shopping season, during which Bloomreach customers drove double digit revenue increases every day of Cyber Week, as compared to the prior year. While Black Friday revenue grew 16% over the prior year and saw the highest traffic of the week, businesses actually drove the most revenue on Cyber Monday — which also saw a 16% lift in average order size (AOS) year over year (YoY).

Bloomreach, the platform fueling limitless e-commerce experiences, today announced a number of new features to maximize efficiency and security for larger teams using Bloomreach Engagement. Built to enhance large-scale project management, these features allow Engagement customers to manage platform users, data access, and project organization. These capabilities not only drive efficiency — they also maximize security, giving administrators more control over how data is managed across different brands and regions.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced three features from Bloomreach Discovery that will unlock the next generation in search experiences and bring a new level of personalization. With algorithm weight customization, LLM-based precision, and visual search, businesses can drive even greater search relevance while maintaining control and flexibility to customize their e-commerce experience for the unique needs of their buyers.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced it has been recognized as one of the highest-rated cloud-computing companies to work for in the sixth-ever list released by Battery Ventures, the globally, technology-focused investment firm, created with data provided by Glassdoor.*

Bloomreach today announced it has launched Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, in partnership with digital commerce agency Astound Commerce. With availability on the world’s leading enterprise cloud marketplace, Bloomreach Search and Discovery Cartridge for B2C Commerce will provide customers with new ways to create personalized e-commerce experiences driven by rich data and powerful AI.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced new Bloomreach Discovery features and enhancements built to support B2B merchandisers, including new capabilities within group merchandising, SKU searchability, and facet enhancements. These features empower merchandisers with greater control as they optimize the e-commerce experience to match the needs of each user and each customer, across industries and locations. They add to countless merchandising features already available in Bloomreach Discovery, a solution that empowers merchandisers with a unique balance of AI and user control.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced Bloomreach Discovery is now available on Google Cloud Marketplace. An e-commerce search solution with fast ROI, Bloomreach Discovery leverages a rich commerce dataset and smart AI to help businesses power more personalized customer experiences — all while reducing manual workloads for merchandisers and business users. Its inclusion on the Google Cloud Marketplace will offer seamless integration with technology stacks built on Google Cloud, allowing more businesses around the world to recognize the fast benefits of AI-powered e-commerce search.

Future Commerce, the media company focused on helping retailers understand the intersection of commerce and culture, today launched their comprehensive report exploring how the ecommerce industry is utilizing AI—and identifying opportunities by which retailers can use AI more expansively and effectively. Created in conjunction with global open-source ecommerce platform Shopware and AI ecommerce experience platform Bloomreach, and Stripe, “The State of GenAI x Commerce” report serves as a benchmark for attitudes and behaviors toward generative AI at this particular moment in time.

Bloomreach, the platform fueling limitless e-commerce experiences, and Talon.One, an all-in-one loyalty and promotion software for enterprises, today announced they have partnered to empower marketers and elevate their personalization capabilities. This integration will add a host of new features for Bloomreach Engagement users, including the ability to build more targeted audiences, further personalize recommendations and promotions, and develop stronger loyalty features. Both Bloomreach and Talon.One are also principal members of the MACH Alliance and are committed to developing open and agile technology systems.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced marketers now have the ability to integrate TikTok ads with Bloomreach Engagement. With real-time data, advanced audience building, and granular segmentation fueling their TikTok ad strategies, Bloomreach Engagement users can ensure content is always targeted toward relevant, high-value audiences. Further utilizing Bloomreach’s integrations across Snapchat, Facebook, and Google, marketers can build holistic ad strategies that drive down customer acquisition costs (CAC) and show shoppers the content they really want to see.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced a first-of-its-kind, AI-driven merchandising functionality within Bloomreach Discovery. As part of the company’s previously announced real-time segmentation feature, Bloomreach has now introduced behavioral-based merchandising. This offers users the ability to merchandise based on behavioral or demographic attributes — such as hobbies, shopping habits, or style preferences — rather than just product attributes. As real-time segments personalize search results based on shoppers’ behavioral data, merchandisers can now marry that segmented personalization with boosted products and rules that drive better business outcomes.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced a new mobile app feature within Bloomreach Engagement that allows marketers to seamlessly embed personalized content into the app, without disrupting the customer’s scrolling experience. With in-app content blocks, Bloomreach Engagement gives mobile-based companies another way to reach customers while improving the app experience with real-time customer insights. With omnichannel and first-party data, marketers now have another way to incorporate personalized, dynamic content into their app for a seamless experience tailored to every customer.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced it has been named a BigCommerce Preferred, Elite Technology Partner, providing tens of thousands of BigCommerce merchants access to Bloomreach’s commerce technology. BigCommerce customers can seamlessly integrate Bloomreach through the BigCommerce App Marketplace.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced its Bloomreach Discovery e-commerce search solution has been recognized as a leader in The Forrester Wave™: Commerce Search and Product Discovery, Q3 2023. This industry report provides an independent evaluation of the 10 most significant commerce search and product discovery vendors evaluating them on 26 criteria. The full report is available here.

Bloomreach, the platform fueling limitless e-commerce experiences, today announced a revolutionary conversational shopping product built for a new world of e-commerce. Powered by the latest advancements in generative AI and large language models (LLMs), Bloomreach Clarity™ engages with shoppers to deliver personalized, human-like product expertise straight from their favorite brands. Businesses connect these conversations directly to their product catalogs, and can seamlessly integrate individual conversations across every channel, including website, chat, SMS, and more. A first look at Bloomreach Clarity can be seen during the company’s Edge Summit, live streaming today at 9:00 AM PT.

Bloomreach, the world's #1 Commerce Experience Cloud, today announced it has earned a 2023 Tech Cares Award from TrustRadius. This fourth annual award celebrates companies that prioritize and value their commitment to impactful Corporate Social Responsibility (CSR). All award nominations were thoroughly vetted by the TrustRadius team, a trusted research and review platform.

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the availability of Bloomreach Engagement in the Shopify App Store, where Shopify merchants find apps they can use to grow their business. With the Bloomreach Engagement app, Shopify businesses can unify data from various sources in a single platform — then activate it intelligently across email, SMS, ads, web, and more. With real-time customer data, advanced analytics, and the latest in AI, Bloomreach Engagement will empower marketers to fuel every campaign with data-driven insights and limitless creativity.

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced its Chief Strategy Officer Brian Walker has been elected to the MACH Alliance Executive Board. Bloomreach became a part of the MACH Alliance in 2022, joining the group of independent tech companies in advocating for open, best-of-breed technology ecosystems.

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user's data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with popular third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and further boosting marketing personalization — without the need to switch platforms.

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the launch of three new merchandising features and enhancements for Bloomreach Discovery, with each offering merchandisers greater control as they optimize the e-commerce experience. Designed with input from merchandisers themselves, these features are a part of Bloomreach’s ongoing commitment to building user-friendly tools and self-serve capabilities for the business users bringing merchandising strategies to life.

Bloomreach, the world’s #1 Commerce Experience Cloud, and Shopware, a holistic omnichannel digital commerce platform for e-commerce businesses, today announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. With this enhanced functionality, businesses worldwide will be better poised to drive greater personalization for every customer, resulting in stronger customer journeys and ultimately increased revenue generation.