Adverity Launches Adverity Intelligence to Shape the Future of Data-Driven Marketing
Adverity, long recognized as the essential marketing data platform, today launched Adverity Intelligence, its first dedicated AI-powered analytics layer. Built to utilize AI at scale, it empowers marketers to transform complex data into intelligent actions with ease.
Almost 50% of Marketing Data is Inaccurate, Reveals New Research
Adverity, the essential marketing data and intelligence platform, has announced findings from its latest study revealing that nearly half (45%) of the data marketers use to make business decisions is incomplete, inaccurate, or out of date.
Adverity Launches Enhanced Data Management and Data Quality Capabilities With New Data Quality Suite
Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time.
Adverity launches first AI tool to transform data at speed
Adverity, the integrated data platform for connecting, managing, and using your data at scale, today announced the rollout of Enrichment Copilot, the new AI powered assistant to help customers transform and clean data exactly how they need it.
Adverity Announces Gen AI Integration in Latest Product Strategy
Adverity, the integrated data platform for connecting, managing, and using your data at scale, today announced the rollout of incorporated generative AI tools within the platform as part of its latest product strategy.
Almost Half (42%) of CMOs Claim Data Hinders Creativity, According to New Report From Adverity
42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, the data and analytics platform for marketing, sales, and eCommerce teams.
Adverity Launches on Google Cloud Marketplace
Adverity, a leading data and analytics platform for marketing, sales and e-commerce teams, has today launched on Google Cloud Marketplace. The Adverity solution is now available to all Google Cloud customers.
Marketing Data Integration Solution from Adverity, Now an SAP Endorsed App, Available on SAP® Store
Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an SAP-endorsed app, available for online purchase on SAP® Store. SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes.
Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms
Adverity, the rapidly growing marketing analytics platform, today announced it has closed a $120 million Series D financing round led by SoftBank Vision Fund 21, with existing investor Sapphire Ventures also participating in the round.
