Franchise Now interviews Mosquito Shield President Michael Moorhouse on innovation, growth, and dual-brand strategy.
-- Franchise Now, a leading voice in franchise innovation and media, has released a new episode of Franchise Marketing Radio that brings Mosquito Shield, a high-performing pest control franchise, into the spotlight. This episode explores the brand's journey, current operational strategies, and the recent addition of a complementary business model.
The full episode is now available at: https://blog.franchisenow.ai/post/from-backyard-relief-to-franchise-goldmine-how-mosquito-shield-became-the-pest-control-brand-to-beat
The episode features Michael Moorhouse, President of Mosquito Shield and its sister brand, Decorate With Lights. Moorhouse brings nearly two decades of experience to the brand, having led the launch of its franchise system in 2013 and guided it through significant phases of operational scale and innovation. Under his leadership, Mosquito Shield has achieved industry-leading retention rates and consistent national recognition—including being ranked the #1 pest control franchise by Entrepreneur in 2023, 2024, and 2025.
Mosquito Shield has established itself as an authority in outdoor pest control, with over 20 years of experience and innovation behind its services. The company entered the franchising sector in 2013 and has since built a business model centered around real-time service delivery, customized treatment protocols, and a highly adaptable operating system. These elements have consistently produced above-average customer retention rates—surpassing 90% annually—highlighting the effectiveness of its customer-first approach.
Much of the brand’s operational strength stems from Moorhouse’s focus on adaptability and customer experience. The company avoids rigid treatment schedules and instead relies on environmental and weather data to inform optimal timing. This flexible, data-driven approach enables field technicians to provide timely and effective service while improving customer satisfaction and retention.
The company's proprietary blend, developed through years of in-house research and refinement, plays a central role in its success. Utilizing a custom formula of EPA-exempt natural oils and selective control agents, the solution is designed for maximum efficacy with minimal volume. The formula not only improves results but also reduces time on-site and operational costs—translating to enhanced margins and service consistency.
A strong emphasis on technician training complements the technical and operational systems. Under Moorhouse’s direction, Mosquito Shield conducts seasonal boot camps in multiple regions across the U.S., where new and returning technicians are trained in service protocols, quality standards, and customer interaction. This structured training ensures consistent delivery across franchise territories and reinforces the company’s commitment to quality at the field level.
A pivotal turning point in the brand's growth came in 2022 with its acquisition by Five Star Franchising. The transition from a privately held company to a platform brand opened access to enterprise-level support services, including advanced IT infrastructure, robust marketing systems, and strategic business coaching. These enhancements have enabled the brand to scale efficiently while maintaining its nimble operating model.
More information on Mosquito Shield can be found at https://moshield.com.
The episode also highlights the brand’s strategic expansion through Decorate With Lights, a seasonal holiday lighting business that serves as a bolt-on opportunity for existing franchisees. This complementary model allows franchisees to extend their operational calendar into the fall and winter months by offering high-end holiday décor, lighting design, and installation services.
Moorhouse has positioned Decorate With Lights as a natural extension of Mosquito Shield’s premium service ethos, targeting the same demographic of homeowners seeking lifestyle-enhancing solutions. With low additional investment required and strong early adoption, the dual-brand structure has already demonstrated its value, particularly in supporting franchisee profitability during colder months.
Marketing innovation remains central to Mosquito Shield’s franchisee success. The company utilizes a hybrid strategy that combines grassroots visibility—like signs, direct mail, and local canvassing—with digital channels including PPC, SEO, and hyper-targeted neighborhood outreach. Franchisees are empowered with proprietary routing software that uses demographic data to optimize campaign deployment, reducing customer acquisition costs while improving conversion efficiency.
In-field operations are further enhanced by technology upgrades that include predictive weather modeling and route optimization. These tools allow franchisees to anticipate demand spikes, prepare for mosquito outbreaks, and allocate staff more efficiently. The most recent updates to the platform now enable route efficiencies that reduce average service time—boosting overall productivity and capacity across the system.
Recurring revenue remains a cornerstone of the Mosquito Shield model. With one of the highest retention rates in the industry, franchisees enjoy a reliable customer base that returns season after season. This consistency supports better forecasting and allows owners to invest strategically in staffing, inventory, and marketing initiatives.
Territory development is approached with data-driven precision. New franchisees are awarded exclusive territories based on residential density, income levels, and competitive analysis. Upon onboarding, the brand’s marketing team collaborates directly with franchisees to identify top-performing neighborhoods and tailor outreach efforts accordingly. This structured approach ensures that each franchise begins with a clear roadmap to growth.
Franchisees receive ongoing support through a team of business coaches who advise on budgeting, staffing, operations, and customer service—support services that have grown substantially since joining Five Star Franchising. The model is built to support both lifestyle entrepreneurs and multi-territory investors, with flexibility to scale based on individual goals and resources.
The episode concludes by addressing long-term outcomes for Mosquito Shield owners. Many early adopters are now reaching successful exits after years of ownership—validating the system’s ability to generate long-term equity and wealth-building opportunities. New franchisees enter into a system that offers not only proven operations but also future-forward growth tools and expanded service capabilities.
Mosquito Shield is currently seeking franchise partners who are committed to operational excellence, customer service, and embracing systemized business growth. With a proven track record, dual-brand offering, and a strong foundation in innovation, it continues to stand out as one of the most resilient and scalable opportunities in the home services franchise sector.
For franchising professionals, prospective franchisees, and industry media, this episode delivers a detailed exploration of what makes Mosquito Shield’s model both distinctive and scalable. The franchise offers a compelling mix of innovation, territory strategy, customer experience, and operational excellence. Franchise Marketing Radio's latest episode and Franchise Now's insights on innovation and AI-powered growth are available at https://franchisenow.ai/ai-opportunity.
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Source: NewsNetwork
Release ID: 89160170
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