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Actively AI Raises $22.5M to Maximize Revenue for Top Sales Teams with ‘GTM Superintelligence’

Published a day ago via Business Wire

Actively trains custom reasoning models that increase quality pipeline and revenue generation for go-to-market teams

Actively AI, which applies AI reasoning for revenue teams, has raised $17.5 million in Series A funding led by Bain Capital Ventures. First Round Capital, which led their previously unannounced $5 million seed round, also participated. Prominent angel investors include Jason Boehmig, co-founder and CEO at Ironclad; Ali Rowghani, former Y Combinator managing partner and Twitter COO; and Frederic Kerrest, vice chairman and co-founder at Okta. In total, Actively has raised $22.5 million to date.

Since its inception, the company has helped leading teams—including Ramp, Ironclad, Attentive, Dialpad, Verkada, and Justworks—collectively drive hundreds of millions of dollars in added revenue.

Quality pipeline is the No. 1 driver of revenue growth, but hitting revenue targets is getting harder amid high attrition and increased noise from untargeted cold calls and generic emails. Research from LinkedIn shows that 82% of top sellers conduct deep prospect research to boost their relevance, but reps often spend only 30% of their time actually selling due to the time-intensive nature of this work.

Actively addresses these challenges with a powerful AI foundation that uses deep reasoning to pinpoint, engage and win key opportunities with precision, while continuously learning and adapting to each customer environment. Existing “AI sales assistants” or “copilots” on the market today apply only surface-level personalization and superficial relevance. In contrast, Actively trains a custom reasoning model for each company that is on par with its top sellers, but synthesizes more data than any human can.

“In two years, every winning revenue org will be powered by advanced AI that outperforms human-led decisions, unlocking significant gains in pipeline and revenue,” said Mihir Garimella, co-founder and CEO of Actively AI. “We call it ‘GTM Superintelligence’—a reasoning-driven approach that doesn’t just automate or assist, but actively makes the best possible decisions to drive growth. That’s what we are building.”

The platform’s core features include:

  • Custom AI, built for your company – A private AI model tailored to your company’s products, GTM motion, and positioning, leveraging historical data to predict revenue-driving factors
  • Identifying the right opportunities – Analyzes millions of data points, from intake calls to fields in custom Salesforce objects, to synthesize a complete picture of each prospect and recommend the best opportunities
  • Generating strategic engagement hypotheses – AI-driven reasoning agents form precise hypotheses on when and how to engage different prospects at the account
  • Turning insights into action – Delivers timely recommendations with relevant messaging while giving reps the research they need for more informed conversations
  • Aligning the entire GTM org – Optimizes for revenue in real time across RevOps, Marketing, SDRs, AEs and AMs so the entire GTM org can act in sync
  • Continuous improvement – Actively’s always-on learning engine continuously refines hypotheses, learns from every interaction and optimizes for revenue outcomes

Actively’s intelligence engine helps Ramp identify the most relevant buyers as they continue to ship new products at high velocity – resulting in tens of millions in closed-won revenue over the past year. Every new business representative at Ramp is now trained on Actively from day one. With Actively, Ironclad reps boost pipeline and accelerate growth by converting contacts to qualified pipeline at a 41% higher rate than non-recommended contacts.

“Actively provides us with a foundational GTM AI layer across our revenue organization,” said Michael Manne, VP of Sales at Ramp. “Its impact on pipeline coverage and revenue generation makes it one of the highest-ROI platforms in our tech stack.”

Actively was founded by two Stanford AI researchers, Anshul Gupta and Mihir Garimella, and the early team has AI research backgrounds from Harvard and Carnegie Mellon, with industry experience at leading companies like Google, Scale AI, Waymo and Microsoft. Actively will use the funds to enhance its reasoning engine, expand use cases across the GTM stack and grow the team.

“Unlike other sales tools that promise AI capabilities but offer only incremental insights, Actively’s platform replicates how best-in-class SDRs and AEs thoroughly analyze an account, freeing users to spend more time engaging qualified prospects,” said Ajay Agarwal, partner at Bain Capital Ventures. “We’re excited to invest in Mihir, Anshul, and the team because they are delivering results that set them apart in the sales tech category.”

About Actively AI

Actively is the leading AI platform for revenue teams that reasons like your best sales reps, guiding every move to maximize quality pipeline and revenue. Fast-growing startups and enterprises generate hundreds of millions in revenue using Actively's GTM Superintelligence—an ever-evolving, custom-trained model that analyzes millions of data points to pinpoint the best way to win more deals. The New York-based team is backed by top investors, including Bain Capital Ventures and First Round Capital. To learn more, visit https://www.actively.ai/.

“In two years, every winning revenue org will be powered by advanced AI that outperforms human-led decisions, unlocking significant gains in pipeline and revenue."

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