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Rodney Strong Wine Estates Honors Founders’ Legacy with Friends & Family 2025 Campaign Benefiting the American Humane Society

via Business Wire

This holiday season, Rodney Strong Wine Estates celebrates its enduring commitment to generosity and community with the launch of the Friends & Family 2025 campaign, inspired by the compassion and pioneering spirit of founders Rodney and Charlotte Strong.

Running November 3 – December 3, 2025, the program invites wine lovers to enjoy 25% off all online purchases at rodneystrong.com using promo code POUR4PAWS. Every order includes an exclusive Rodney Strong × American Humane Society bandana, and the company will proudly donate $12,500 to the American Humane Society, the nation’s first and largest animal welfare organization.

“Rodney and Charlotte’s compassion for animals was as much a part of their legacy as their pioneering spirit in Sonoma wine,” said Anthony Capobianco, Senior Vice President of Global Sales and Marketing of Rodney Strong Wine Estates. “This campaign pays tribute to their belief that good living extends beyond the glass, it’s about caring for the community we share.”

At Rodney Strong Wine Estates, the company’s passion for community extends far beyond the vineyard. This holiday season, the Friends & Family 2025 campaign is designed to make giving back meaningful.

Here’s how you can help:

  • Shop & Save: Enjoy 25% off your purchase when you shop online between November 3 and December 3. Every order includes an exclusive Rodney Strong × American Humane Society bandana, perfect for your four-legged friends.
  • Give Back: Rodney Strong Wine Estates will donate $12,500 to the American Humane Society, supporting its mission to protect and care for animals everywhere.
  • Donate Directly: Consider making a direct contribution to the American Humane Society. Your tax-deductible gift supports life-changing programs that rescue animals from disasters, fight cruelty, and care for retired military dogs. Visit AmericanHumane.org to learn more.

Founded in 1877, the American Humane Society is the United States’ first national humane organization and the world’s largest certifier of animal welfare, ensuring the humane treatment of more than one billion animals annually. From rescue and relief efforts to certification and advocacy, their mission is simple yet vital to rescue, care for, and protect animals in every corner of the world.

The Strongs’ love of animals was central to their lives and legacy. Charlotte Strong, known for her devotion to English Mastiffs and the American Kennel Club, often said her greatest loves were her husband, her dogs, and cooking. That spirit of care and connection continues to define Rodney Strong Wine Estates today.

“Our Friends & Family initiative celebrates the season while honoring the foundation the Strongs built,” said Capobianco. “We’re proud to continue their mission of compassion and community.”

This offer is valid for Rodney Strong, Knotty Vines, Davis Bynum, and Rowen Wine Company. The offer applies to select wines and cannot be combined with other discounts. Full details can be found at rodneystrong.com/friends-and-family-2025.

About Rodney Strong Wine Estates

Rodney Strong Wine Estates (RSWE) is a family-owned wine company that includes Rodney Strong Vineyards, Davis Bynum Wines, and ROWEN Wine Company. RSWE sustainably farms 12 estate vineyards across almost 1,200 acres and produces wines from Sonoma County’s finest appellations, including the Russian River Valley and Alexander Valley appellations. The winery was founded in 1959 by Sonoma County pioneer Rod Strong as the 13th bonded winery in the county. For over 30 years, RSWE has flourished under the leadership of the Klein family, 4th generation California farmers. The Klein family is committed to protecting and preserving the environment in both the vineyards and at the winery through sustainable and innovative practices. RSWE is a family of passionate people committed to crafting premium wines, meaningful experiences, and sustainable leadership in Sonoma County. Learn more at RodneyStrong.com.

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