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april Introduces Real-Time Tax Calculation Product for Equity Transactions with Nasdaq Private Market

via Business Wire

New product offers visibility into potential tax liabilities at the point of decision making

april, the leading embedded tax technology platform, today announced the launch of its real-time, personalized tax calculation product for equity transactions. At the point of decision-making, the solution gives users visibility into potential tax liabilities from liquidation events ranging from stock sales to equity compensation. Nasdaq Private Market (NPM) served as an innovation partner and initial launch partner to address the growing need among employee shareholders for clear, real-time guidance on the tax implications of various forms of equity compensation.

As the number of self-directed investors grows and market activity accelerates, individuals are increasingly making complex financial decisions without clear insight into their tax implications. Traditionally, the tax consequences of stock sales are uncertain until filing, resulting in unexpected liabilities. april’s new product embeds real-time tax intelligence directly into the transaction flow.

The launch marks the first instance that tax tools and forecasting are being brought into the moment of decision making. By integrating seamlessly with brokerage and equity management platforms, april now enables investors to understand the tax impact of potential actions before executing them, transforming tax from a reactive burden into a proactive planning tool.

The capability also provides a new depth of client guidance for financial advisors. Advisors can now estimate the tax impact of major financial events, such as exercising stock options, liquidating equity, or executing large portfolio transactions, and model how different actions affect after-tax outcomes. april’s new product creates an advisory experience where investment, tax, and planning decisions are all connected in one view.

“april’s mission is to embed tax into every financial decision,” said Ben Borodach, Co-Founder and CEO of april. “This integration brings that vision to life in a high-stakes moment by helping shareholders acknowledge the tax impact of a potential sale and ultimately improve their financial outcome.”

“Tax is an integral part of making smart financial decisions,” said Raj Doshi, President and COO of april. “By delivering personalized tax insights within the platforms in which decisions are made, we’re giving both advisors and investors the information they need to optimize financial outcomes.”

april worked closely with Nasdaq Private Market on the innovation of the product to address the growing need among employee shareholders for clear, real-time guidance on the tax implications of various forms of equity compensation. NPM is the first in the industry to integrate the equity tax calculator into their clients’ workflows. As a result, private company shareholders will now be able to model equity sale scenarios and receive personalized tax estimates based on filing status, location, and sale assumptions all within the NPM platform. The new feature simplifies a historically opaque part of the private markets: understanding what a sale could mean for your tax position, before committing to a transaction.

“Selling private shares shouldn’t require guesswork,” said Tom Callahan, CEO at Nasdaq Private Market. “By embedding real-time tax intelligence into our tender offer platform, and ultimately SecondMarket, we’re setting a new standard for what private shareholders should expect: more clarity, more control, and a dramatically better experience than anything else in the market.”

About april:

april is the only embedded, year-round tax platform built to power smarter financial decisions. From filing to planning to onboarding, april’s white-labeled tools bring real-time tax intelligence into the platforms people already use, helping users understand the impact of every paycheck, equity transaction, or income shift, and stay on top of tax payments throughout the year. Built to handle even the most complex tax situations, april’s AI-powered tax engine ingests data directly from partner apps to deliver accurate outcomes in record time—making tax planning and filing more connected, contextual, and accessible than ever. With API-first infrastructure and seamless data integrations, april helps partners deliver more value, deepen loyalty, and turn taxes into a strategic edge—for their clients and their business.

To learn more, visit www.getapril.com.

About Nasdaq Private Market:

Nasdaq Private Market provides liquidity, wealth and data solutions for private companies, employee shareholders, and investors throughout each stage of the pre-IPO lifecycle. Since inception over a decade ago, NPM has executed nearly $70 billion in transactional volume for 200,000+ individual eligible employee shareholders and investors across 875+ company-sponsored liquidity programs. Founded within Nasdaq, Inc. in 2013, today NPM is an independent company with strategic investments from Nasdaq, Allen & Company, Bank of America, BNP Paribas, Citi, DRW Venture Capital, Goldman Sachs, HiJoJo Partners, Morgan Stanley, UBS, and Wells Fargo. Learn more at www.nasdaqprivatemarket.com. Visit LinkedIn and X for the latest company news.

To learn more, visit www.nasdaqprivatemarket.com.

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