PIONEERTOWN, CA / ACCESS Newswire / August 12, 2025 / StreetTeam.net is making a triumphant return. Once a powerhouse in entertainment marketing and promotions, StreetTeam was renowned for pioneering grassroots fan engagement through social media, viral campaigns, and peer-to-peer, street-level buzz. With a talent roster of over 100 artists, the company helped fuel the rise of major acts and supported legendary brands including Ozzy Osbourne, Guns N' Roses, Disturbed, Static-X, Pantera, and Kiss.
Now, StreetTeam is being reborn at the intersection of entertainment, fandom, and technology. CEO Jon Nelson, who spent the past six years leading initiatives in blockchain and digital collectibles-working with global brands like Manchester City FC, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Barbie x Balmain-is introducing a new layer of gamification to fan engagement in media and entertainment.
"When StreetTeam first launched, we saw a real need for artists to build deeper, more meaningful relationships with their fans," said Nelson. "That need hasn't gone away-if anything, it's evolved. Today, fans aren't just wearing merch or sharing posts-they're collecting, competing, and even collaborating directly with the artists they love. We're bringing that same hustle and excitement into a new era, powered by tech, gamification, and the love for a brand."
To power this next chapter, StreetTeam is proud to announce a collaboration with Animoca Brands, the company driving digital property rights and the open metaverse.
"We're thrilled to collaborate with Jon Nelson and the StreetTeam.net team for this exciting relaunch. Jon's deep experience across entertainment, collectibles, and Web3 is invaluable as we push the boundaries of fan engagement through innovative gamification," said Minh Do, COO of Animoca Brands.
StreetTeam is combining the viral energy of fan marketing with cutting-edge gamification. The goal: to tap into the multi-billion dollar fandom economy by turning passive audiences into active communities, using scalable, reward-based systems built for music, entertainment, and beyond.
More details on the platform and launch partners will be announced in the coming weeks.
For more information: press@streetteam.net
About StreetTeam.net
StreetTeam.net is a pioneering fan engagement and marketing company reborn for the digital age. Originally launched in the early 2000s, StreetTeam became a force in grassroots promotions, social media strategy, and viral campaigns-supporting 100's of artists and iconic brands.
Today, StreetTeam is evolving to meet the demands of modern fandom by combining the energy of community-driven marketing with cutting-edge gamification. With a mission to turn passive fans into active participants, StreetTeam empowers creators and brands to grow deeper, more scalable relationships with their audiences-transforming engagement into loyalty, and fandom into fuel.
SOURCE: Streetteam Group, Inc
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